Our story
Skincare, carefully edited
Fewer products. Better formulas. Built for Indian skin and the climate it actually lives in.
Shop the editHow it started
Edit out the noise
How it started
It started with too many bottles
Our founder counted 34 products on her shelf — and still had dull, irritated skin. Most were bought on a promise, used twice, and abandoned. The problem was never effort. It was noise.
Edit began with one question: what would a routine look like if every single step had to earn its place?
The science
Formulated for Indian skin and climate
Humidity above 60%. Pollution. Harsh sun, ten months a year. Most global formulas were never designed for any of it — so they pill, they suffocate, they sit on top of the skin.
We formulate the other way round: lightweight, non-occlusive, breathable, and tested in the conditions you actually live in.
The promise
We'd rather make fewer things, better
Eleven products. Not forty. Each one at a dermatologist-approved concentration, with a plain-English reason to exist — and a public list of everything we deliberately left out.
If a step doesn't earn its place on your shelf, it doesn't belong in the edit.
The edit, by numbers
4,000+
Shelves edited
11
Products, not 40
60%+
Humidity tested
0
Fillers or fluff
Our principles
What we stand for
Three rules we don't break, no matter what's trending.
Science, not trends
Only proven actives, at concentrations dermatologists actually recommend. No fairy dust, no hero ingredient of the month.
Built for this climate
Tested above 60% humidity. Lightweight, breathable and non-occlusive — so nothing pills under SPF at 2pm.
Radical transparency
We publish what's in it, what's not, and exactly why. Every claim has a reason you can read in plain English.
The team
The humans behind the edit
Small team, strong opinions about skincare.
Aisha Rao
Founder
Started Edit after counting 34 bottles and zero results.
Dr. Neha Iyer
Head of Formulation
Cosmetic chemist. Obsessive about barrier science.
Karan Mehta
Head of Product
Believes a routine you can't stick to isn't a routine.
Sara Fernandes
Community
Answers your DMs. Probably reading one right now.
As Featured In
Stay in Edit.
Skin tips, new drops, and nothing you didn't ask for.
Join the people who've already edited their shelf.